MDW 2022 – Falper Store Milan
The point of reference for luxury bathroom furnishings in Milan is confirmed to be the Falper flagship store in Via Pontaccio. During Design Week 2022, over 7,000 visitors from around the world flocked to the showroom to discover a unique atmosphere, where the essential “mise-en-scène” enhanced the purity of forms. Not a simple exhibition, but the confirmation of a philosophy that unites international design and artisanal know-how.
The Falper Store served as the stage for a double revolution. On one hand, the maturity of the Living Bathroom was celebrated, confirming the brand’s leadership in the luxury bathroom furnishings sector in Milan; on the other, the world preview of Living Kitchens™ was unveiled. This new system brings, for the first time, the standards of excellence and the precious materials of the bathroom into the world of the kitchen, creating an unprecedented stylistic continuity for prestigious residences.
Among the most appreciated innovations, the kitchen islands and sideboards integrated seamlessly with the brand’s icons, such as the Butler furniture and the Minimum washbasins. The expositional coherence witnessed in Via Pontaccio demonstrates how luxury bathroom furnishings in Milan are no longer a watertight compartment, but the beating heart of a fluid architectural vision. The public success of Milan week bears witness to Falper’s ability to anticipate the desires of a discerning clientele, defining the new canons of contemporary living.
