The Via Pontaccio Store presented an outdoor installation entrusted to Pietro Terzini, a internationally renowned contemporary creative. The artwork, specially conceived for Falper, is an urban installation that celebrates the brand’s values.
Pietro Terzini, a contemporary creative of international renown, whose works have defined the values of some of the main international fashion brands, including Hermes, Tiffany, Gucci, Moncler, and Bottega Veneta. The artwork, specially conceived for Falper, is an urban installation that celebrates the brand’s values, inviting the public to reflect on the importance of love for art, design, and creativity in the contemporary world.
Here is the description of the artwork directly made by the artist:
“In conceiving the installation “LOVE” for Falper, I was inspired by my first encounter in their showroom, where the environment enveloped me with its essence and uniqueness. Falper embodies for me the fundamental values of excellence, innovation, and passion for design. With this urban work, I wanted to convey an invitation to reflection on the importance of love for art, design, and creativity, using as inspiration the key values of the Brand.”
A warm thank you to our customers, architects, developers, and friends who contributed to the great success of Falper during Milan Design Week at the Milan Store on Via Pontaccio. With over 5000 visitors, we experienced extraordinary moments.
