Private Opening Milan Falper Store
Private opening Falper Store Milano: the brand celebrates the opening of its Flagship Store with an exclusive event in the heart of Brera. Following the success of the Berlin and Paris inaugurations, Falper officially presented its new Milanese home in Via Pontaccio 10. The event brought together architects, designers and international partners to discover in preview a unique space, where minimalist architecture meets Italian production excellence. During the evening, guests were able to explore the evocative environments designed by Victor Vasilev, characterised by rigorous volumes and dramatic lighting.
With the opening of the flagship store in Milan, the third one inaugurated after Paris and Berlin, Falper strengthens its market presence, continuing to develop the sophisticated and ambitious distribution strategy based on Flagship stores, Falper Studio, and Falper ID retailers.
Designed to welcome professionals and design enthusiasts, increasingly drawn to Made in Italy excellence, the store has become the stylistic reference point for shops and Falper Studios around the world, as well as, along with Paris and Berlin, a location for the important product previews planned by the brand in the coming months.
The opening event saw the participation of a select number of distinguished guests such as area developers, designers, architects, and journalists, who had the opportunity to explore the space and discover the new offerings presented by the brand.
