Falper bolsters its retail strategy with a dedicated, specialized, widespread presence, inaugurating the new Falper Studio Bruxelles, a shop-within-a-shop in Zaventem, on the outskirts of the Belgian capital.
The new Falper Studio Bruxelles strengthens and recharges a partnership with Van Marcke, a leader in the bathroom furnishing sector in Belgium and Luxembourg.
The space dedicated to Falper covers a surface of 100 sq.m., completely occupying the imposing showcase window of Van Marcke’s Bruxelles showroom. The display was designed by Falper’s style department to represent and highlight the brand’s aesthetic and to suit the particular characteristics of the place, the market and the partner’s specific needs.
Falper Studios are shops-within-shops and showcase displays dedicated to the brand, with ample spaces in dealers’ stores. Spaces where visitors can see the collections up close and experience a new kind of “living bathroom”.
The showcase also includes some of Falper’s iconic products and best sellers, like the Eccentrico, Pure, Fontana collections, and the 4.0 collection designed by Metrica, as well as several additional items and accessories by young designers, like the Lancetta bathtub by Lucia Carlomagno and the Homey collection designed by Simone Bonanni & Attila Veress.
Completing the display are two of Falper’s tap and fitting collections, Acquifero and Cilindro, both designed by Victor Vasilev.